Trust wanted to overcome those fears, by designing the Trust Promise as this would enable the company to have a strong and trustworthy relationship with the customer.

The first fear, the salesperson.

To invite a salesperson into your home it elicits a unique emotion from consumers, anxiety and high-pressure, especially during the negotiation process. We eliminated this by employing non-commission led salespeople, no purchase on the day of consultation (unless you really want to) and no negotiation, as we have a set price for all.

The second fear, which is buying remorse.

Trust made a ground-breaking move; they were the first heating company to offer a 100-day warmth guarantee. In other words, if you bought one heater or seven heaters from Trust you were covered by this guarantee in our Terms and Conditions.

The third fear, when something does not do what it says on the tin.

Trust knows that just talking about how good their heater is, isn’t enough, and shouldn’t be for any other business. Trust proves their product success by physically showing a mini radiator to be inspected, furthermore, everything fact they talk about on their product is tested by a leading University.

The final fear, getting ripped off.

Trust believes they are the modern-day rule makers, as they are obsessed with consumer fear. They can eliminate all fears and negative emotions from the buying process, so that the only emotion left to feel is Trust. They do this by not offering discounts, there is no negotiation process, you know you are buying a product that lasts 25 years and the only negotiation that will happen is what day are we are installing.

We know the value of trust; it is the entire reason for the rise and fall of any business.